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Channel: AppNexus Archives - DigitalAdBlog
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Analyzing a Publisher’s Performance Metrics

In online advertising reporting and analysis is a big part of determining weather a campaign is successful or not in both the short and long term. I have used many reporting systems during my career in...

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Clik here to view.

AppNexus: Custom Digital Advertising Platform Solution

What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known...

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Best Company Office Environments: AppNexus

AppNexus is an online advertising marketplace which allows advertisers and publishers to buy and sell inventory with the usage of real time bidding technology. AppNexus is a central piece of the...

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AppNexus Releases Next Generation Media Buying Console

AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has...

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AppNexus is Acquiring Viewable Impression Firm Alenty

AppNexus – Bolstering it’s product offering AppNexus is making big moves and has just purchased french based viewable impression firm Alenty, that claims to have developed the first accepted technology...

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Clik here to view.

10 Reasons to Work at a Digital Ad Agency in 2014

  Digital ad agencies are great companies to work for in this day and age. Here is a list of the top 10 reasons why you should work for a digital advertising company. One Casual dress code – Most...

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Clik here to view.

How viewability works on AppNexus

Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to...

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Image may be NSFW.
Clik here to view.

Life At the Appnexus Offices!

What is it like to work at AppNexus? CEO Brian O’Kelly invented one of the largest and most fully developed open real time digital media exchange platforms. AppNexus is more then one of the most...

View Article


AppNexus Releases Next Generation Media Buying Console

AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has...

View Article


Image may be NSFW.
Clik here to view.

AppNexus is Acquiring Viewable Impression Firm Alenty

AppNexus – Bolstering it’s product offering AppNexus is making big moves and has just purchased french based viewable impression firm Alenty, that claims to have developed the first accepted technology...

View Article

Image may be NSFW.
Clik here to view.

10 Reasons to Work in AdTech

  Digital ad agencies are great companies to work for in this day and age. Here is a list of the top 10 reasons why you should work for a digital advertising company. One Casual dress code – Most...

View Article

Image may be NSFW.
Clik here to view.

How viewability works on AppNexus

Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to...

View Article

Image may be NSFW.
Clik here to view.

Life At the Appnexus Offices!

What is it like to work at AppNexus? CEO Brian O’Kelly invented one of the largest and most fully developed open real time digital media exchange platforms. AppNexus is more then one of the most...

View Article


AppNexus Releases Next Generation Media Buying Console

AppNexus, a New York City based display and mobile online advertising trading platform has officially set live the next generation of its UI called AppNexus The Next Generation. The New console has...

View Article

Image may be NSFW.
Clik here to view.

AppNexus is Acquiring Viewable Impression Firm Alenty

AppNexus – Bolstering it’s product offering AppNexus is making big moves and has just purchased french based viewable impression firm Alenty, that claims to have developed the first accepted technology...

View Article


Image may be NSFW.
Clik here to view.

10 Reasons to Work in AdTech

  Digital ad agencies are great companies to work for in this day and age. Here is a list of the top 10 reasons why you should work for a digital advertising company. One Casual dress code – Most...

View Article

Image may be NSFW.
Clik here to view.

How viewability works on AppNexus

Kevin Solinger, A product manager at AppNexus, one of the largest programmatic ad exchanges, takes a moment out of his busy day to talk to us about view-ability. AppNexus has taken many strides to...

View Article


Image may be NSFW.
Clik here to view.

Life At the Appnexus Offices!

What is it like to work at AppNexus? CEO Brian O’Kelly invented one of the largest and most fully developed open real time digital media exchange platforms. AppNexus is more then one of the most...

View Article

Image may be NSFW.
Clik here to view.

Analyzing a Publisher’s Performance Metrics

In online advertising reporting and analysis is a big part of determining weather a campaign is successful or not in both the short and long term. I have used many reporting systems during my career...

View Article

Image may be NSFW.
Clik here to view.

AppNexus: Programmatic Ad Exchange

What is AppNexus? AppNexus is an advertising technology company in NYC that built a platform for advertisers and publishers to buy and sell their online display inventory in real time which is known...

View Article
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